MERCEDES-BENZ SERVICE "Periods of guarantee"

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Three different periods of guarantee had been visualized with matching positions of the sun and the respective time of the day. All three positions of the sun had been placed into the same narrow cutout of the image in an elaborate post-simulation-process. In reality this image could not have been photographed. The reflections and the shading of and on the engine hood and the Mercedes Benz Star had been generated via CGI

Client: Daimler
Agency: SHANGHAI Berlin
Photographer: Pascal Malamas
Creative Director: Heiner Baptist Rogge
CGI-Director: Thorsten Jasper Weese
Post-Artist: Thomas Fritz
CGI-Artist: Andreas A. Maurer
 

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