This CGI-Project had a world premier at the New York Autoshow on 4th april 2007.
The first physical prototype of the car was finished exactly to the beginning of the Autoshow and we produced with CGI a complete catalogue with the "virtual" car.
Before the shooting we had a "virtual walk around the car" at recom for finding best perspectives for the car and with these information about height, angle, distances and focal length for the real camera the photographers was good prepared to shoot the backplates and HDRs in Shanghai.
Client: Mercedes-AMG GmbH, Affalterbach
Agency: SHANGHAI Berlin
Photographer: Pascal Malamas
Creative Director: Heiner Baptist Rogge
CGI-Director: Thorsten Jasper Weese
Post-Artist: recomPOST - TEAM